Are you overwhelmed by the amount of content you need to push out across all the different platforms?
From creating and publishing to analytics and reporting, leave the hard work to Social Media Management Tools.
These tools, such as Hootsuite, Zoho Social, or Sprout Social, each offer unique benefits. However, they each offer a baseline of services.
Manage Multiple Accounts
Managing your social media accounts can become complicated very quickly as your presence grows. Having to remember multiple logins, mastering different interfaces can become a hassle. A dedicated social media tool allows you to consolidate down to one login, one interface, and offers a slew of features to optimize your content.
Schedule Posts Ahead of Time
A social media marketing strategy and editorial calendar are far more likely to succeed than those who post willy-nilly. By planning your posts, you can ensure the content matches the goals to grow your business. A document strategy paired with a tool allows you to schedule your social media posts ahead of time, making it easier to visualize and align.
Analyze Your Results
We set goals, reach them, and exceed them. Hitting these milestones wouldn’t be possible without the dreaded math. Social tools make it easy to measure what is and isn’t working when it comes to social posts. By assessing different types of content, formats, timing, and more, you can begin to learn what your audience likes. It can even tell you who your actual audience is.
It’s true that most, if not all, social tools offer the above features. But it’s not just about the features, but the benefits. Right?
By having access to your analytics, scheduling your content, and managing the different accounts, you are able to focus on other aspects.
Unify Brand Posts
A consistent brand identity is crucial. It allows customers to have a unified experience, regardless of which platform they are on. Having a tool that organizes your accounts makes it easier to visualize your posts, making consistency possible. It isn’t just color scheme and font. It’s about your brand’s voice and goals.
Simplify Content Curation
Content fuels social media. As a business, producing enough content to keep your accounts active and engaging is hard. While organic content is super important, curating content from other sources can help supplement. Finding user-generated content, or content your customers are naturally sharing, and posting or reposting can help fill gaps. Social media management tools have built-in UGC capabilities and can even track keywords, like your brand name.
Plan in Bulk
Creating social posts one by one isn’t always great for productivity. When using a social tool, you’re allowing yourself to create batches of posts which streamlines your workflow. Also, by visualizing your entire week’s content, you’re able to prioritize your marketing strategy rather than post on a whim.
If you’re ready to take your marketing strategy to the next level, invest in a social media management tool to plan, unify, and simplify your content.