How many likes does your business page have? The answer is probably not enough (we always want more *Shrug*). With more than 2,000,000,000 monthly users, Facebook offers a vast potential audience for your business. But there’s also a ton of competition.
Whether you are an in-house marketer, at an agency, or a boss babe entrepreneur, we want to see an increase in vanity metrics: impressions, likes, shares, comments, etc. And it can be incredibly satisfying as a marketer to see these numbers rise.
1. Fill out the page
First things first, let’s start with a fully formed page. It sounds obvious, but we tend to leave sections blank in hopes to “come back to it.” Your business page contains many parts, and it’s essential to make sure they are complete, professional, and on-brand.
2. Make it easy to find
It’s also crucial to make your page easy to find. People don’t like to work for things, so make it easy for your customers to search for your name brand. Keep your username simple by using your brand name as your page name. Did you know your username is sometimes called your vanity URL? That’s because it acts as your Facebook web address.
3. Position intentionally
Adding social buttons on your website will make it easy for your customers to connect with you. Rather than a simple button, you can even embed your whole social feed on some sites. You can utilize this on other marketing tools as well, like your emails or newsletters. By positioning to your customers, you are creating an opportunity for a new page like.
4. Aim for shares
If you are looking to increase your organic reach, which we all are, shared content will get you there. A share is also such a compliment; it means your post made someone feel strongly enough to share with their friends and family. Now their network is exposed to your brand, if they give your post a like, you can invite them to like your page.
5. Promote within your network
Don’t forget to promote your page within your own friend group. This can be via the share button on Facebook or your URL on business cards. Your network and community want to support you and your business, don’t be embarrassed to put it out there that you want them involved.
However, getting more likes means you have to share content that is likable and creates values for your audience. You’ll only get out of your social platforms what you put into it. Posting consistently, at the right time, and being responsive, will put your page at the top of the feed. Remember, social media is all about being social!