One of the first milestones of building an online business is developing a strong brand identity. With this sturdy foundation, your business can become a raving success.
Effective branding can help build your reputation, make you stand out from your competition, and project your values to attract your ideal client.
Branding isn’t just a logo or tagline. Your brand is an experience, an attitude, and a feeling that occurs in your customer’s minds when interacting with your business. This emotion can be provoked with intentional selections.
It’s essential to establish your brand’s purpose. In doing so, you are asked to answer the who, what, and why of your business. Who is your product for? What is the product and service you provide? Why do you do what you do?
By doing so, you will find your unique selling proposition. This helps to separate your brand from the rest of the pack. Standing out will position your brand to be superior and more relatable to your potential clients and consumers. If you want your brand to stand out, you need to stand for something beyond your products and services.
A brand’s purpose leads to who the product and services are for. To understand your customer, you must do some sort of market research or insights into your analytics. One of the best ways to get to know your target audience on IG is to slide into your ideal client’s DMs or post polls to your stories.
Market research will help you determine who your primary consumers are. In my Audience Avatar Starter Sheet, we go beyond basic demographics and focus on your target audience’s habits and personality. Defining these traits will help you know how to appeal to your customers better.
When you mention branding, most people immediately think of the design elements. However, a clear brand purpose and target audience lends to a successful design that matches, compliments, and enhances your brand.
Your color palette should be simple, with only 1 to 3 colors. Understanding color theory will help you determine what matches your brand’s personality. You should keep these colors consistent to create a memorable, identifiable brand.
Your brand personality is an important aspect to consider. It will come through in every part of your brand identity. Your brand’s personality comes out in the voice and tone of your writing and other marketing materials. If your personality isn’t established, the customer will get mixed messages and have trouble connecting with your brand.
Once you have established your personality, double back to ensure it matched your color palette and appeals to your target audience.
In the developmental stages of your business, it is vital to create a strong brand identity. Your brand purpose, personality, palette, and audience will add clarity to everything you do with a unified purpose. Stay fiercely consistent with your perfectly laid foundation, and your brand will be a success.