Your IG Page is the New Home Page
No Website? No Problem!
More and more consumers are using Instagram instead of Google to search for brands and business.
Thus making your IG profile the new website home page.
And just like the goal of your website is to convert visitors into customers, the goal of your IG profile is to convert strangers into followers.
Let’s break it down…
1. The Bio:
Acts as above the fold copy. This section of your website is prime real estate. Without having to scroll, visitors should know who you are and what you do. Make it count.
2. The Link:
Acts as a call-to-action. Whether it’s a shop, buy, or call button, this is the most important part of your website or profile. Your CTA will direct users to do exactly what you want them to do.
3. The Highlights:
Acts as pages. Each highlight category is similar to a website’s separate pages like About Me, Services, or Portfolio.
4. IG Aesthetic:
Acts as your branding. Your aesthetic is your chance to make a good impression with your target audience. Your page should reflect your brand design, identity, and messaging.
Acts as your copy. Your caption and copy allows your brand to speak with your target audience whether it’s educating, inspiring, or entertaining them.
Optimize your Instagram Page & Convert Strangers into Followers with Intro into Digital: Branding Workbook + IG Audit.