Vanity Metrics are Out! Engagement Rates are IN.
Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.
Why?
Because Instagram engagement rates track…
- Your audience’s interest
- Your brand’s relevance
- Your social proof
… by looking at metrics such as likes, comments, shares, saves, and followers.
To improve your rate, you must improve these metrics, but how?
That’s the tricky part. But here are two strategies to focus on to boost your rate.
Hashtag Strategy
Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts, you can reach a much larger audience and connect with new fans. If your content resonates with your audience, you can look forward to more likes and comments.
Quality Content
Content is the mix of pretty pictures and captivating captions. Together these two can make or break your marketing. To maximize your engagement rate, use your insights to learn about what type of content your audience likes to see and create more.
Together this combo will take your engagement rate to the next level.
Do you track your engagement rate? Leave a comment below.