4 Signs It’s Time For A New Content Strategy

You have a content strategy, but it’s not working. ⁠

How do I know?⁠

Because I’ve been there. ⁠

I got comfortable with a plug-and-play content strategy that was once upon a time successful. ⁠

But then… it wasn’t. ⁠

Here are four ways to tell it’s time to switch up your content strategy:⁠

1️⃣ Your IG growth is stagnant. ⁠

Growing your account and followers isn’t always a make or break in this biz. But if you’re evaluating your insights and notice you’re in the red, it might be time to take a second look at the content you’re putting out. ⁠

2️⃣Your insights are lacking. ⁠

Follower count isn’t saying much, but engagement speaks volumes about your audience. If your content isn’t getting the likes, comments, saves, or shares you expect, change is inevitable. Your insights will tell you what your audience wants and needs to see. ⁠

3️⃣ You’re not making money.⁠

Sales and marketing are different, but your content should do both. If your content isn’t selling or promoting your offers effectively, you’re missing a big piece of the puzzle and leaving money on the table. One way to check: which content is getting the most website clicks?⁠

4️⃣ You’re not attracting ideal clients. ⁠

If your follower list is filled with spambots, unaligned users, or ghosts, your content may be attracting the wrong crowd. Alignment between your content, audience, and business is necessary to building your community. ⁠

So, how does your content measure up?⁠

Are you ready to start 2022 with a fresh content strategy?

Let’s book a Content Creation Intensive & put the NEW in the new year.

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