2021 has been quite the year for Instagram, but I think 2022 will be the game-changer.
Here are a few content trends that will set socials on 🔥 in the new year:
👉 Long-Form Content has come full circle.
While Tiktok and Reels have capitalized on short video clips, both apps have extended their maximum lengths. Start adding longer blogs, reels, and captions to your content strategy.
👉 Micro-Influencers are having a moment.
The new link sticker has leveled the playing field for content creators and influencers. We are no longer chasing big, massive followings. We are able to nurture and capitalize on modest audience sizes.
👉 Collaboration Posts are in.
With Instagram’s new feature, you’re able to boost your reach to new audiences. Start reaching out to biz besties with similar demographics to get your business, services, and products in front of a new crowd.