Would you build your nice, new house on a foundation of sand or concrete?
Continue reading “The ABC’s of Building a Business”
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm.
The same logic should be used when building your business.
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors!
What are these business foundations that I speak of so often?
Gone are the days of blaming the algorithm for our poor performing content.
As an Instagram business owner, we are all about growing our account. And the best way to grow is to reach new audiences.
So, how can we get the algorithm to push out our content? We learn how it works and then capitalize on that information.
Continue reading “How It Works: Instagram Algorithm”
2021 has been quite the year for Instagram, but I think 2022 will be the game-changer.
Continue reading “Content Trend Predictions for 2022 👇”
Here are a few content trends that will set socials on 🔥 in the new year:
You have a content strategy, but it’s not working.
Continue reading “4 Signs It’s Time For A New Content Strategy”
How do I know?
Because I’ve been there.
I got comfortable with a plug-and-play content strategy that was once upon a time successful.
But then… it wasn’t.
Imposter Syndrome is something we have all had to deal with at some point in our biz. But did you know there are different types?
Continue reading “Which Imposter Are You?”
Did you know that most boss babes rebrand within the first 90 days of their biz?
Continue reading “3 Signs it is Time to Rebrand”
Branding is typically where most entrepreneurs start when creating their business. But there’s a lot of pressure to get it right.
In every job interview of my adult life, I have been asked about my marital and parental status. Technically, I’m pretty sure it’s illegal for an employer to make a hiring decision based on your reply. So, what could possibly be the reason they are asking such a risky question?
Continue reading “The Parent Résumé”
Tracking down your ideal clients can take a lot of time and effort. But what if I told you there was a way to attract your ideal clients effortlessly?
By simply showing up & following the steps below, you will become an ideal client magnet.
Continue reading “How to Convert Strangers into Clients”
Vanity Metrics are Out! Engagement Rates are IN.
Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.
Continue reading “How Does Your Page Measure Up?”
Your IG Page is the New Home Page
No Website? No Problem!
More and more consumers are using Instagram instead of Google to search for brands and business.
Thus making your IG profile the new website home page.
Continue reading “IG is the New .Com”