With Instagram’s billions of users all over the world, it can be challenging for your business to stand out.
However, with an Instagram Audit, you can strategically optimize your page to convert strangers into followers and followers into clients.
Continue reading “3 Signs You Need an IG Audit”
Let’s bust a myth real quick: the shadowban is 100% real.
According to Adam Mosseri, the platform’s chief executive officer, “Shadow banning is not a thing.”
But ask any social media manager and they will tell you with all certainty that it is so very real.
Continue reading “Are You Shadowbanned?”
Instagram is second only to Facebook for being the most popular social media platform.
With billions of users all over the world, it can be challenging to stand out.
That is why it is vital to optimize your IG page and convert strangers into followers.
Continue reading “5 Tips to Optimize Your IG Page”
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”
One of the first milestones of building an online business is developing a strong brand identity. With this sturdy foundation, your business can become a raving success.
Continue reading “Branding Foundations”
Does your brand’s color palette send the wrong message? Based on the theory behind color psychology, the answer could be yes.
Continue reading “Branding with Color Theory”
When used correctly, hashtags can be an excellent tool to extend your reach, boost engagement, and attract more followers.
But I frequently find users guestimating their hashtag strategy.
Continue reading “How to Find Your Hashtags”
If you are winging your hashtags every time, you’re making a huge mistake.
Continue reading “How to Organize Your Hashtags”
It’s one thing to understand the purpose and influence of hashtags, but if you want to harness the power of a good hashtag strategy, it’s essential to be intentional with the types of hashtags you’re using.
Continue reading “3 Types of Hashtags”
It’s easy to get wrapped up in the technology when talking about social media, but flashy tools alone won’t make a campaign effective- good content does. Great social posts take time and effort to craft, just like any other kind of writing.
Continue reading “Writing for Social Media”