Content Trend Predictions for 2022 👇⁠

⁠⁠2021 has been quite the year for Instagram, but I think 2022 will be the game-changer. ⁠

Here are a few content trends that will set socials on 🔥 in the new year:⁠

👉 Long-Form Content has come full circle.⁠

While Tiktok and Reels have capitalized on short video clips, both apps have extended their maximum lengths. Start adding longer blogs, reels, and captions to your content strategy.⁠

👉 Micro-Influencers are having a moment. ⁠

The new link sticker has leveled the playing field for content creators and influencers. We are no longer chasing big, massive followings. We are able to nurture and capitalize on modest audience sizes.⁠

👉 Collaboration Posts are in. ⁠

With Instagram’s new feature, you’re able to boost your reach to new audiences. Start reaching out to biz besties with similar demographics to get your business, services, and products in front of a new crowd.⁠

Looking to create a new content strategy for the new year? ⁠

4 Signs It’s Time For A New Content Strategy

You have a content strategy, but it’s not working. ⁠

How do I know?⁠

Because I’ve been there. ⁠

I got comfortable with a plug-and-play content strategy that was once upon a time successful. ⁠

But then… it wasn’t. ⁠

Here are four ways to tell it’s time to switch up your content strategy:⁠

1️⃣ Your IG growth is stagnant. ⁠

Growing your account and followers isn’t always a make or break in this biz. But if you’re evaluating your insights and notice you’re in the red, it might be time to take a second look at the content you’re putting out. ⁠

2️⃣Your insights are lacking. ⁠

Follower count isn’t saying much, but engagement speaks volumes about your audience. If your content isn’t getting the likes, comments, saves, or shares you expect, change is inevitable. Your insights will tell you what your audience wants and needs to see. ⁠

3️⃣ You’re not making money.⁠

Sales and marketing are different, but your content should do both. If your content isn’t selling or promoting your offers effectively, you’re missing a big piece of the puzzle and leaving money on the table. One way to check: which content is getting the most website clicks?⁠

4️⃣ You’re not attracting ideal clients. ⁠

If your follower list is filled with spambots, unaligned users, or ghosts, your content may be attracting the wrong crowd. Alignment between your content, audience, and business is necessary to building your community. ⁠

So, how does your content measure up?⁠

Are you ready to start 2022 with a fresh content strategy?

Let’s book a Content Creation Intensive & put the NEW in the new year.

Which Imposter Are You?

⁠⁠Imposter Syndrome is something we have all had to deal with at some point in our biz. But did you know there are different types? ⁠⁠

The Perfectionist ⁠⁠

Does the thought of a typo send you spiraling? Same. We are known as the Perfectionist Imposter. Perfection isn’t a realistic goal, so you’re constantly finding yourself defeated. Instead, acknowledge the hard work you’ve put in to complete the task and minimize self-criticism when things don’t go ideally. ⁠⁠

The Natural Genius⁠⁠

Do great things just unfold naturally for you? If so, you’re known as the Natural Genius. Effortlessly, you’ve been able to materialize your dream job and book clients. However, imposter syndrome calls it “luck.” When you do actually struggle with a task, you feel like a major fraud.⁠⁠

The DIY Soloist⁠⁠

This do-it-yourself queen believes she can handle anything all on her own. However, if she can’t achieve success independently, she considers herself unworthy. Asking for help, or accepting it when offered, doesn’t make the success any less sweet. Building a team can actually make success that much easier. ⁠⁠

The Expert⁠⁠

Are you constantly reading or taking courses related to your industry? If so, you may be an expert imposter. You value knowing all the answers, however, if you struggle to do so, you might consider yourself a fraud or failure, questioning your role in the biz. Being educated is great, but trial & error is the best teacher. ⁠⁠

The Superhero⁠⁠

Hustling 24/7 is not a badge of honor, but if you wish it was then you are the Superhero Imposter. You pride yourself on succeeding in your many roles as a solopreneur. Failure to handle the great pressure and demands of these roles makes you think you’re inadequate. Instead of pushing yourself to the limit, give yourself some grace. ⁠⁠

Which type of imposter are you? Based on previous conversations with clients and biz besties, more than one of these types of imposters tend to rear their ugly head at different times in our business.

⁠⁠Recognizing Imposter Syndrome as such is step one to fighting it off. Stay tuned for more info about fighting off imposter syndrome.

3 Signs it is Time to Rebrand

Did you know that most boss babes rebrand within the first 90 days of their biz?⁠

Branding is typically where most entrepreneurs start when creating their business. But there’s a lot of pressure to get it right. ⁠

Branding goes beyond design, it’s your messaging, identity, voice, and tone throughout your content and website. ⁠

But what happens when it starts to feel a little…. Disconnected?⁠

⏰It may be time to rebrand. ⏰⁠

Answer these three questions to see if you may need a complete rebrand. ⁠

Has the foundation of your biz changed?⁠

So many of my clients came into this online community as Virtual Assistants and Social Media Managers and have pivoted along the way. There is NO SHAME in evolving!! However, what you started building is no longer serving your audience and services. ⁠

Are you attracting the wrong crowd?⁠

As you scroll through your follower’s list, you may be disgusted with the amount of less-than-ideal clients that are taking up valuable content views. If this is the case, you may need to reevaluate what is attracting them and switch it up. ⁠

Have you outgrown your former identity?⁠

As our business evolves, so do we. You may have started as a sweet little baby entrepreneur, but now you are a bold, take charge kind of social media boss. It is time to reflect that change in your branding. ⁠

Defining your brand is like a journey of business self-discovery.⁠

If you need a helping road-map, hit my contact page
and let’s get you connected to your business foundations.

The Parent Résumé

In every job interview of my adult life, I have been asked about my marital and parental status. Technically, I’m pretty sure it’s illegal for an employer to make a hiring decision based on your reply. So, what could possibly be the reason they are asking such a risky question?

An interviewer may make false assumptions about a newlywed, single adult, divorcee, or parent. Single parent? Some employers consider that a double whammy.

When employers hear that a possible employee is a parent, they hear limited hours, call-outs, distractions, and really boring soccer game stories, right?

Possible. But once upon a time, when I was involved in the screening process, hiring a parent meant something very different for me.

Benefits of Hiring a Parent

Conflict Management

Conflict management is a must-have skill in the workplace and in the home. Whether it’s refereeing fighting children, smoothing things over with a partner or friend, or managing a staff conflict, it is important to have staff that is capable of maintaining a respectful demeanor to ensure steady operation of the business. Parents provide top-notch conflict management and resolution.

Problem Solving

Finding missing socks and coordinating health appointments require some serious problem-solving skills. As a parent, you become trained to constantly think about the solution to these problems. Whether in the home or on the job, we balance the possible outcomes to problems and choose the most crowd-pleasing or beneficial option.


Going hand-in-hand with conflict resolution, patience is a skill few young adults possess. Parents deal with incessant crying for hours, but still love and care for their loud, puking baby. This skill easily transfers to the workplace. Tough clients, co-workers, and even managers require a special level of tolerance.

Team Building

Team management and motivation is a transferable skill as well. Compromising is essential for working with a group of employees. Parents are less likely to have an individualized approach or mindset. They possess the ability to work together to solve problems or strategize. Overall, team building in the workplace enables better communication, relationships, and productivity.

Time Management

Multiple kids mean multiple schedules; so much to do in so little time. Time management is an imperative skill to have as both a parent and an employee. Both must prioritize the workload efficiently to ensure everything is running smoothly and that the household is hitting all its marks. Having excellent time management skills can come in handy even if there are interruptions to their work calendar.

Budgeting Finances

Once becoming a parent, you have to really get on top of your household budget. With a baby, your personal finances dramatically change. This means there is a need to have a great understanding of how to properly budget and manage finances to guarantee everything is paid on time, making a profit, and the materials are ordered.

The above list is pretty basic, right? Every adult in general needs to possess these skills.

However, according to my friend at TinyPulse, marketer Andrew Sumitani, parents uniquely possess the following: “Ruthless prioritization, scrappy problem-solving, ability to embrace change. These [skills] pretty much apply to any tech startup where people need to wear lots of different hats, unravel problems quickly, and execute.”

How to Convert Strangers into Clients

Tracking down your ideal clients can take a lot of time and effort. But what if I told you there was a way to attract your ideal clients effortlessly?

By simply showing up & following the steps below, you will become an ideal client magnet. 

Let’s Break It Down!

Converting Strangers:

Strangers find you through shared content and hashtags. Your post will have to intrigue this stranger with its content, value, and branding. If your post has minimal value and doesn’t entertain, educate, or inspire, the stranger will continue their scroll. But if the content has beautiful branding, they may click to view your profile and enter into the next stage. 

To Followers:

To become a follower, your stranger must have viewed your page and saw that you were right up their alley. Your branding and content spoke to them, but you convinced them to hit that follow button with your consistent value embedded throughout your page and posts. You proved yourself worthy of showing up on their feed. 

To A Lead:

For your follower to become a lead, there must be engagement: likes, comments, and especially DMs. At this stage of the relationship you would consider them “Close Friends” worthy & want to speak to them consistently to continue to build the report. It is also important to mention that as a lead, you know this person’s struggles and goals. 

To A Client:

As a client, your lead knows all about you and what you have to offer them. They have convinced themselves they are ready to make the plunge and fully trust you with their business. Because they have gone through this process with you, you already know their objections and have rebuttals prepared to help them accept your help. 


To Summarize:

You’ve converted a stranger into a follower with beautiful brand design & consistent valuable content.

You’ve then converted a follower into a lead with intentional engagement through the comment section on posts, stories, & the DMs. 

You’ve then converted your lead into a client by building a relationship with them, gaining their trust, and speaking to their struggles/goals. 

Congratulations! You have converted a stranger into a client by simply showing up! 

How Does Your Page Measure Up?

Vanity Metrics are Out! Engagement Rates are IN. 

Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.


Because Instagram engagement rates track…
  • Your audience’s interest
  • Your brand’s relevance
  • Your social proof

… by looking at metrics such as likes, comments, shares, saves, and followers.

To improve your rate, you must improve these metrics, but how?

That’s the tricky part. But here are two strategies to focus on to boost your rate. 

Hashtag Strategy

Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts, you can reach a much larger audience and connect with new fans. If your content resonates with your audience, you can look forward to more likes and comments.

Quality Content

Content is the mix of pretty pictures and captivating captions. Together these two can make or break your marketing. To maximize your engagement rate, use your insights to learn about what type of content your audience likes to see and create more. 

Together this combo will take your engagement rate to the next level. 

Do you track your engagement rate? Leave a comment below.

IG is the New .Com

Your IG Page is the New Home Page

No Website? No Problem!

More and more consumers are using Instagram instead of Google to search for brands and business.

Thus making your IG profile the new website home page.

And just like the goal of your website is to convert visitors into customers, the goal of your IG profile is to convert strangers into followers.

Let’s break it down…

1. The Bio:

Acts as above the fold copy. This section of your website is prime real estate. Without having to scroll, visitors should know who you are and what you do. Make it count.

2. The Link:

Acts as a call-to-action. Whether it’s a shop, buy, or call button, this is the most important part of your website or profile. Your CTA will direct users to do exactly what you want them to do.

3. The Highlights:

Acts as pages. Each highlight category is similar to a website’s separate pages like About Me, Services, or Portfolio.

4. IG Aesthetic:

Acts as your branding. Your aesthetic is your chance to make a good impression with your target audience. Your page should reflect your brand design, identity, and messaging.

5. Caption:

Acts as your copy. Your caption and copy allows your brand to speak with your target audience whether it’s educating, inspiring, or entertaining them.

Optimize your Instagram Page & Convert Strangers into Followers with Intro into Digital: Branding Workbook + IG Audit.

3 Signs You Need an IG Audit

With Instagram’s billions of users all over the world, it can be challenging for your business to stand out.

However, with an Instagram Audit, you can strategically optimize your page to convert strangers into followers and followers into clients. 

Here are 3 signs you need to invest in an Instagram Audit:

  1. Your followers are not your ideal client

If the bulk of your followers are random accounts, bots, or overall not ideal clients, you should pay attention. Your page, branding, or content are not working together to attract the proper target audience. Knowing which aspect is the problem can be challenging though. Could this entail a quick change of strategy or massive rebrand? 

  1. Your page is slow to grow

Let’s be real. We all wish for our content to magically go viral so we can receive a massive influx of followers, likes, comments, etc. But realistically, steady growth is intentional and strategic. Your engagement rate is a metric to help measure your page’s success. The average engagement rate is 1.5%. Head here to see how you measure up. 

  1. You think you might be shadowbanned

Instagram can be finicky with it’s bot crack downs and confusing with the algorithm constantly changing. So, when suddenly your posts aren’t performing well, you may panic thinking you’ve been shadowbanned. And you might be right. Instagram will hide your posts from other users, which can be detrimental to your account. 

With an Instagram Audit, we can work together to analyze your current presence to uncover what is working, and change what is not. 

Stop crossing your fingers hoping to change your luck. Let’s work together to optimize your Instagram page and strategize ways to convert strangers into followers and followers into clients.

Are You Shadowbanned?

Let’s bust a myth real quick: the shadowban is 100% real. 

According to Adam Mosseri, the platform’s chief executive officer, “Shadow banning is not a thing.”

But ask any social media manager and they will tell you with all certainty that it is so very real. 

Shadowban is essentially Instagram’s way of censoring your posts. So naturally, a social media platform would never admit to doing such things. 

Being shadowbanned means that your posts are only shown to those who follow you, meaning that your hashtags don’t help to expand your reach and you won’t show up on anyone’s explorer page.

The only way for people to see your content when you’re shadowbanned is to actively search or visit one’s page. And this is very problematic for small businesses looking to grow and promote. 

But it is important to know that the shadowban is not just used to censor people or topics that are inappropriate. It is a way to censor, decrease, or stop bots or spammy behavior. 

Recently, instagram and other social sites have been inundated with bots. These bots take away from the authenticity of social media. 

Instagram has developed certain triggers that throw a red flag on your page. 

These triggers range from using banned hashtags (or using the same set over and over), spammy behavior (following/unfollowing), or not knowing your limits (over liking, commenting, or friending users). 

Want to know if you’re shadowbanned? Follow these simple steps:
  1. Create a new post and make sure you use hashtags. 
  2. Search one of the hashtags used and try to find your post on the recent tab. 

If you or other users are able to find your post on this tab, you have not been affected.

But if your post does not show up on this tab, you have been shadowbanned.

Now that you know you are shadowbanned, the next step is to fix it! But how?
  1. Immediately disconnect all third-party apps. Instagram does not like connected apps, like those used to publish posts. 
  2. Stop any bot-like behavior. Whether you’re spamming other accounts or enrolled in engagement pods, instagram can tell you’re not being authentic and flags your account. 
  3. Avoid using banned or repetitive hashtags. Hashtags require constant upkeep; always be researching and checking their status. 
  4. Reach out to IG. Instagram offers support for those having trouble with their account especially if they think your account has a bug. 
  5. Take a break. Many accounts have come back from a tiny hiatus (3-7 days) to their shadowban being lifted. 

There are no shortcuts when it comes to growth on Instagram. But if you have noticed a rapid decrease in engagement or received a scary box telling you your behavior needs reprimanding, shadowbanning may be to blame. 

If you’re unsure of your shadowban status or reasoning, hit my DMs, and let’s schedule an IG Audit to analyze certain aspects of your account. 

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