Would you build your nice, new house on a foundation of sand or concrete?
Continue reading “The ABC’s of Building a Business”
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm.
The same logic should be used when building your business.
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors!
What are these business foundations that I speak of so often?
Did you know that most boss babes rebrand within the first 90 days of their biz?
Continue reading “3 Signs it is Time to Rebrand”
Branding is typically where most entrepreneurs start when creating their business. But there’s a lot of pressure to get it right.
Instagram is second only to Facebook for being the most popular social media platform.
With billions of users all over the world, it can be challenging to stand out.
That is why it is vital to optimize your IG page and convert strangers into followers.
Continue reading “5 Tips to Optimize Your IG Page”
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”
One of the first milestones of building an online business is developing a strong brand identity. With this sturdy foundation, your business can become a raving success.
Continue reading “Branding Foundations”
Does your brand’s color palette send the wrong message? Based on the theory behind color psychology, the answer could be yes.
Continue reading “Branding with Color Theory”