Would you build your nice, new house on a foundation of sand or concrete?
Continue reading “The ABC’s of Building a Business”
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm.
The same logic should be used when building your business.
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors!
What are these business foundations that I speak of so often?
2021 has been quite the year for Instagram, but I think 2022 will be the game-changer.
Continue reading “Content Trend Predictions for 2022 👇”
Here are a few content trends that will set socials on 🔥 in the new year:
Imposter Syndrome is something we have all had to deal with at some point in our biz. But did you know there are different types?
Continue reading “Which Imposter Are You?”
Vanity Metrics are Out! Engagement Rates are IN.
Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.
Continue reading “How Does Your Page Measure Up?”
Your IG Page is the New Home Page
No Website? No Problem!
More and more consumers are using Instagram instead of Google to search for brands and business.
Thus making your IG profile the new website home page.
Continue reading “IG is the New .Com”
Instagram is second only to Facebook for being the most popular social media platform.
With billions of users all over the world, it can be challenging to stand out.
That is why it is vital to optimize your IG page and convert strangers into followers.
Continue reading “5 Tips to Optimize Your IG Page”
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”
If you are winging your hashtags every time, you’re making a huge mistake.
Continue reading “How to Organize Your Hashtags”
It’s easy to get wrapped up in the technology when talking about social media, but flashy tools alone won’t make a campaign effective- good content does. Great social posts take time and effort to craft, just like any other kind of writing.
Continue reading “Writing for Social Media”