Would you build your nice, new house on a foundation of sand or concrete?
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm.
The same logic should be used when building your business.
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors!
What are these business foundations that I speak of so often?
Tag: branding
The In’s & Out’s of Your Ideal Client
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”Branding Foundations
One of the first milestones of building an online business is developing a strong brand identity. With this sturdy foundation, your business can become a raving success.
Continue reading “Branding Foundations”Branding with Color Theory
Does your brand’s color palette send the wrong message? Based on the theory behind color psychology, the answer could be yes.
Continue reading “Branding with Color Theory”3 Types of Hashtags
It’s one thing to understand the purpose and influence of hashtags, but if you want to harness the power of a good hashtag strategy, it’s essential to be intentional with the types of hashtags you’re using.
Continue reading “3 Types of Hashtags”