Certified Social Media Problem Solver
Gone are the days of blaming the algorithm for our poor performing content.
As an Instagram business owner, we are all about growing our account. And the best way to grow is to reach new audiences.
So, how can we get the algorithm to push out our content? We learn how it works and then capitalize on that information.
Continue reading “How It Works: Instagram Algorithm”You have a content strategy, but it’s not working.
How do I know?
Because I’ve been there.
I got comfortable with a plug-and-play content strategy that was once upon a time successful.
But then… it wasn’t.
Vanity Metrics are Out! Engagement Rates are IN.
Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.
Why?
Continue reading “How Does Your Page Measure Up?”If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”When used correctly, hashtags can be an excellent tool to extend your reach, boost engagement, and attract more followers.
But I frequently find users guestimating their hashtag strategy.
Continue reading “How to Find Your Hashtags”If you are winging your hashtags every time, you’re making a huge mistake.
Continue reading “How to Organize Your Hashtags”