You have a content strategy, but it’s not working.
How do I know?
Because I’ve been there.
I got comfortable with a plug-and-play content strategy that was once upon a time successful.
But then… it wasn’t.
Tag: insights
The In’s & Out’s of Your Ideal Client
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
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