Would you build your nice, new house on a foundation of sand or concrete?
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm.
The same logic should be used when building your business.
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors!
What are these business foundations that I speak of so often?
Tag: social media
How It Works: Instagram Algorithm
Gone are the days of blaming the algorithm for our poor performing content.
As an Instagram business owner, we are all about growing our account. And the best way to grow is to reach new audiences.
So, how can we get the algorithm to push out our content? We learn how it works and then capitalize on that information.
Continue reading “How It Works: Instagram Algorithm”Content Trend Predictions for 2022 👇
2021 has been quite the year for Instagram, but I think 2022 will be the game-changer.
Here are a few content trends that will set socials on 🔥 in the new year:
4 Signs It’s Time For A New Content Strategy
You have a content strategy, but it’s not working.
How do I know?
Because I’ve been there.
I got comfortable with a plug-and-play content strategy that was once upon a time successful.
But then… it wasn’t.
How Does Your Page Measure Up?
Vanity Metrics are Out! Engagement Rates are IN.
Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success.
Why?
Continue reading “How Does Your Page Measure Up?”IG is the New .Com
Your IG Page is the New Home Page
No Website? No Problem!
More and more consumers are using Instagram instead of Google to search for brands and business.
Thus making your IG profile the new website home page.
Continue reading “IG is the New .Com”3 Signs You Need an IG Audit
With Instagram’s billions of users all over the world, it can be challenging for your business to stand out.
However, with an Instagram Audit, you can strategically optimize your page to convert strangers into followers and followers into clients.
Continue reading “3 Signs You Need an IG Audit”Are You Shadowbanned?
Let’s bust a myth real quick: the shadowban is 100% real.
According to Adam Mosseri, the platform’s chief executive officer, “Shadow banning is not a thing.”
But ask any social media manager and they will tell you with all certainty that it is so very real.
Continue reading “Are You Shadowbanned?”5 Tips to Optimize Your IG Page
Instagram is second only to Facebook for being the most popular social media platform.
With billions of users all over the world, it can be challenging to stand out.
That is why it is vital to optimize your IG page and convert strangers into followers.
Continue reading “5 Tips to Optimize Your IG Page”The In’s & Out’s of Your Ideal Client
If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!
Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.
Continue reading “The In’s & Out’s of Your Ideal Client”