The ABC’s of Building a Business

Would you build your nice, new house on a foundation of sand or concrete? ⁠⁠
Sure a beach house is nice but it doesn’t stand the test of time nor weather the storm. ⁠⁠
The same logic should be used when building your business. ⁠⁠
A strong foundation is built on solid ground, with clarity and strategy. But enough of the metaphors! ⁠⁠
What are these business foundations that I speak of so often?⁠⁠

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The In’s & Out’s of Your Ideal Client

If your last launch flopped, or your awesome content didn’t receive the engagement expected, listen up!

Before you promote your next offer or post next week’s riveting content, you need to ensure that you know who you are positioning it towards. It’s not enough to know who you are selling to, though. You need to know this target audience inside and out.

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